MOU Signing Ceremony

Memorandum of Understanding Signed Between HASA and MedAds Media to Boost Health Education

Puncak Alam, November 9, 2023 — In a significant move toward enhancing health education and awareness, Hospital Al-Sultan Abdullah (HASA) and MedAds Media have officially entered into a Memorandum of Understanding (MOU) on November 9, 2023. The MOU signing ceremony took place at Bilik Persidangan 2, Hospital Al-Sultan Abdullah, UiTM Puncak Alam.

The collaboration between HASA and MedAds Media revolves around the deployment of MedsHD, a digital screen network within health facilities. This collaboration marks a milestone for MedAds Media, as HASA becomes the first hospital to receive MedsHD coverage. Having successfully installed 53 screens in private clinics, MedAds Media sees this collaboration as a significant addition to HASA’s health education and promotion initiatives, with 10 screens being installed in the hospital.

“HASA always remains open to strategic collaborations and partnerships to enhance the patient experience, especially in waiting areas, and MedsHD is an idea that sets HASA apart from other hospitals in Malaysia,” stated Prof. Dr. Sazzli Kassim, Hospital Director.

The MedsHD digital screen network is poised to play a crucial role in delivering health information and promoting awareness within the hospital premises. This innovative approach aims to engage and educate patients during their waiting periods, contributing to an overall improved healthcare experience.

Prof. Dr. Sazzli Kassim expressed enthusiasm about the collaboration, highlighting the potential impact on health education and patient engagement. The integration of MedsHD at HASA aligns with the hospital’s commitment to providing holistic healthcare solutions and fostering a health-conscious community.

Looking forward, MedAds Media has set ambitious goals for expanding the reach of MedsHD. As of 2023, the company is actively working to onboard more private hospitals to deploy MedsHD, with a target of reaching 1.4 million viewers. This initiative aims to promote health advocacy and improve awareness, particularly in the realm of public health.

“MedAds Media is committed to supporting health education initiatives and encourages entities to join this effort to make it successful. We believe that informed communities contribute to better health outcomes,” stated Ezuan Yaacob, CEO of MedAds Media.

The collaboration between HASA and MedAds Media reflects a strategic partnership that seeks to harness the power of digital media for the betterment of healthcare, emphasizing the importance of health education in the hospital environment.

This MOU signing signifies a step forward in leveraging technology to create a more informed and health-conscious society, setting a precedent for future collaborations between healthcare institutions and innovative media solutions providers.